From 19 to 23 July, the first training action of the KA2 Erasmus+ Borderless Dialogue Project. During the whole week, in the classrooms of the Faculty of Economics of the University of Valencia, we worked on how to improve the communication of the Open Café, setting up a dissemination plan and training the people who will be in charge of the promotion, development and execution of the 12 editions to be launched in each country as a result of this project.
During this training, theoretical knowledge on marketing was provided, tools such as Canva or Genial.ly for the elaboration of communication materials were studied in depth, and the most appropriate channels in each country to communicate and disseminate the value proposition of the Open Cafés were discussed.
The programme included different field visits and leisure activities, such as a guided tour around Valencia, with special emphasis on cultural centres and the artistic environment of the city, a visit to La Batisfera, a café that carries out a similar activity to the Open Café and a visit to the Consell Valencià de la Joventut, where we had the opportunity to meet the body in charge of being the voice of young people in Valencia.
It was a very profitable training where under the hot València sun in July we were able to acquire knowledge to make the project a success!